Something predictable is something foreseeable, hence developing that ‘eye’ to see a future of certainty and a future of scaling your way to freedom.

Hence, a hidden meaning eye has been used along with a forward looking head to form the first brand initial ‘P’.

A scaling arrow has been sneaked into the negative space of ‘S’ as a visual metaphor to symbolise a streamlined business that scales with certainty.

These subtle design elements welcome uniqueness into the logotype and also memorability.