If the name ‘Predictable Scaling’ had a face, it would be an arrow that moves linearly upward with it’s shape and edges carefully crafted to look like lines of a stream to represent a streamlined business. 

When you think abut the world ‘Predictable’ what is a more realistic & practical visual other than a crystal ball? It is an ‘arrow’ because you instantly can predict the direction where it leads you to be in future. Realistic & Practical.

It so happens that an arrow can not only symbolise ‘Predictability’ but also ‘Scaling’ when something is scaling in size.

And the most wonderful thing is an arrow moving in a linearly upward direction represents ‘Predictable Scaling’.

The arrow graphic used within the wordmark also almost looks like something on wings streamlining its way towards freedom, hence, a freedom framework.  

In this visual case, we take a predictable piece out of the first brand intial ‘P’ that serves a meaningful purpose of being predictable even in a future scenario of eventually forming the part of the second brand initial ‘S’.